Privacy Policy

Last updated: 20 August 2026

At VIP Room Ltd T/A KinkRooms, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit www.kinkrooms.co.uk, make a purchase, create an account, contact us, subscribe to marketing or otherwise interact with KinkRooms.

It also explains your rights under applicable UK data protection law.

1. Who We Are

KinkRooms is operated by:

VIP Room Ltd T/A KinkRooms
Unit E3 Otley Mills
Ilkley Road
Otley
West Yorkshire
LS21 3EE
United Kingdom

Email: info@kinkrooms.co.uk

For the purposes of applicable UK data protection legislation, VIP Room Ltd is the data controller responsible for the personal information described in this Privacy Policy.

2. What Is Personal Data?

Personal data is information relating to an identified or identifiable individual.

It may include information such as your name, address, email address, telephone number, online identifiers, transaction information and other information that can identify you directly or indirectly.

It does not include information that has been anonymised so that an individual can no longer reasonably be identified.

3. Personal Information We Collect

Depending on how you interact with KinkRooms, we may collect the following categories of information.

Identity and Contact Information

This may include:

• Your name;
• Billing address;
• Delivery address;
• Email address; and
• Telephone number.

Order and Transaction Information

This may include:

• Products purchased;
• Order numbers;
• Order history;
• Purchase values;
• Delivery information;
• Returns and refunds; and
• Payment and transaction information.

Payment Information

Payments are generally processed by third-party payment providers.

Depending on the payment method you select, your payment provider may collect debit or credit card information, billing information or other payment details.

KinkRooms does not generally receive or store your complete debit or credit card number where payment is processed by an external payment provider.

Account Information

If you create a customer account, we may process information associated with that account, including your contact details, order history and account preferences.

Communications

If you contact us, we may retain information contained in your communications with us.

This may include emails, enquiries, complaints, returns enquiries, product questions and other customer-service correspondence.

Technical and Website Information

When you use our website, we and our service providers may automatically collect certain technical information.

This may include:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Website pages viewed;
• Products viewed;
• Referring website or source;
• Approximate location derived from your IP address;
• Date and time of visits;
• Website interactions; and
• Cookie and similar technology information.

Marketing Information

Where applicable, we may record:

• Whether you have subscribed to marketing;
• Your marketing preferences;
• Your interaction with marketing communications; and
• Information about advertising campaigns that resulted in a visit or purchase.

4. How We Collect Your Information

We may collect personal information:

Directly from you when you place an order, create an account, contact us, subscribe to marketing, make a return or otherwise provide information to us.

Automatically when you browse or interact with our website through cookies and similar technologies.

From service providers involved in providing our website, processing payments, fulfilling orders, delivering parcels, preventing fraud, providing analytics or supporting our marketing.

From advertising or social media platforms where applicable and where those platforms are permitted to provide information to us.

5. Why We Use Your Personal Information

We may process personal information for purposes including:

• Processing and fulfilling orders;
• Taking and verifying payments;
• Delivering purchases;
• Sending order and delivery updates;
• Managing returns, refunds and exchanges;
• Providing customer service;
• Responding to questions and complaints;
• Managing customer accounts;
• Detecting and preventing fraud;
• Protecting our website and business;
• Complying with accounting, taxation and other legal requirements;
• Maintaining appropriate business records;
• Improving our website;
• Understanding how customers use our website;
• Measuring website performance;
• Personalising aspects of the customer experience where permitted;
• Sending marketing communications where permitted;
• Measuring advertising and marketing performance;
• Protecting or enforcing our legal rights; and
• Establishing, exercising or defending legal claims.

6. Our Lawful Bases for Processing

UK data protection law requires us to have a lawful basis for processing personal information.

The lawful basis we use will depend on the particular purpose.

Contract

We process information where it is necessary to perform a contract with you or take steps at your request before entering into a contract.

For example, we need your name, delivery address and order information to process and deliver your purchase.

Legal Obligation

We process and retain certain information where necessary to comply with legal obligations.

This may include accounting, taxation, consumer protection and other regulatory requirements.

Legitimate Interests

We may process personal information where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

These interests may include:

• Operating and improving our business;
• Providing effective customer service;
• Maintaining website and information security;
• Preventing fraud;
• Understanding business performance;
• Protecting our legal rights; and
• Certain appropriate marketing activities where permitted by law.

Consent

Where required, we may rely on your consent.

This may apply, for example, to certain marketing communications and the use of certain non-essential cookies or tracking technologies.

Where processing is based on consent, you can withdraw your consent at any time.

7. Marketing

We may send you information about KinkRooms products, promotions, offers and news where we are legally permitted to do so.

Where consent is required, we will obtain it before sending marketing communications.

You can unsubscribe from marketing emails at any time by:

• Clicking the unsubscribe link in a marketing email; or
• Contacting info@kinkrooms.co.uk.

Stopping marketing communications will not prevent us from sending essential communications concerning orders, payments, deliveries, returns or your customer account.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

These technologies may be used to:

• Operate our website;
• Provide shopping basket and checkout functionality;
• Remember preferences;
• Maintain website security;
• Prevent fraud;
• Understand website usage;
• Analyse website performance; and
• Support advertising and marketing where permitted.

Where legally required, non-essential cookies and similar technologies will only be used after the appropriate consent has been obtained.

For more information, please see our separate Cookie Policy and the cookie preference controls available on our website.

9. Shopify

Our online store is hosted using Shopify.

Shopify provides the ecommerce technology that enables us to operate our online shop.

When you browse KinkRooms, create an account or place an order, personal information may therefore be processed through Shopify's systems to provide ecommerce functionality, process transactions, maintain security, prevent fraud and provide related services.

Shopify may process information in countries outside the United Kingdom. Where international transfers occur, they are subject to applicable data protection requirements and safeguards.

10. Payment Providers

We use third-party payment providers to process customer payments.

When you make a payment, information may be provided directly to the relevant payment provider.

The payment provider will process your information in accordance with its own privacy practices and applicable law.

We recommend reviewing the privacy information provided by the payment provider you choose to use.

11. Delivery Companies

We may share information with postal services, couriers and other delivery providers where necessary to deliver your order.

This may include:

• Your name;
• Delivery address;
• Telephone number;
• Email address; and
• Information required to identify and deliver your parcel.

We only provide information reasonably necessary for delivery and associated services.

12. Who Else We May Share Personal Information With

We do not sell your personal information.

We may share personal information with organisations that help us operate KinkRooms, including:

• Shopify and ecommerce providers;
• Payment processors;
• Banks and financial-service providers;
• Couriers and postal services;
• Warehousing or fulfilment providers;
• IT and website providers;
• Email and marketing providers;
• Analytics providers;
• Advertising platforms;
• Fraud-prevention and security providers;
• Accountants, insurers, legal advisers and other professional advisers;
• Regulators, government bodies, courts and law-enforcement agencies where required; and
• A purchaser, investor or adviser in connection with a genuine sale, restructuring or transfer of all or part of our business, subject to appropriate safeguards.

Where another organisation processes information on our behalf, we take appropriate steps to require the information to be protected.

13. Discretion and the Nature of Our Products

We recognise that KinkRooms sells intimate and adult products and that our customers may place particular importance on discretion.

We take reasonable steps to protect the confidentiality of customer and order information.

Information about the specific products you purchase is only shared where reasonably necessary to process your order, provide our services, comply with the law or otherwise for a purpose described in this Privacy Policy.

We do not sell customer information to third parties.

14. International Transfers

Some of our service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate measures will be used where required by applicable UK data protection legislation.

Depending on the destination and circumstances, these may include UK adequacy regulations or approved contractual safeguards for international transfers.

You can contact us if you would like further information about safeguards relevant to your personal information.

15. How Long We Keep Personal Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including meeting legal, accounting, taxation, fraud-prevention and reporting requirements.

The exact period will depend on the type of information and why we hold it.

When deciding how long to retain information, we consider factors including:

• Our legal and regulatory obligations;
• Accounting and taxation requirements;
• The nature and sensitivity of the information;
• Why the information was collected;
• Whether we need the information to provide services;
• Fraud-prevention requirements; and
• Whether information may be required to establish, exercise or defend legal claims.

When personal information is no longer required, we will take reasonable steps to delete, destroy or anonymise it.

16. Security

We take appropriate technical and organisational measures designed to protect personal information from:

• Unauthorised access;
• Accidental loss;
• Improper disclosure;
• Misuse;
• Alteration; and
• Destruction.

Access to personal information is restricted to people and organisations with a legitimate need to access it.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

17. Your Data Protection Rights

Depending on the circumstances and the lawful basis being used, you may have rights including:

Right of Access

You may ask us for a copy of personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate personal information or complete information that is incomplete.

Right to Erasure

In certain circumstances, you may ask us to delete your personal information.

Right to Restrict Processing

In certain circumstances, you may ask us to restrict how we process your information.

Right to Object

In certain circumstances, you may object to our processing of your personal information.

Right to Data Portability

In certain circumstances, you may be entitled to receive personal information you provided to us in a structured, commonly used and machine-readable format or have it transferred to another organisation.

Right to Withdraw Consent

Where we rely upon consent, you may withdraw that consent at any time.

Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

Not all rights apply in every situation.

18. Your Right to Object to Direct Marketing

You have the right to object at any time to the use of your personal information for direct marketing purposes.

If you ask us to stop using your information for direct marketing, we will comply with your request in accordance with applicable law.

You can unsubscribe using the link provided in our marketing emails or contact us at:

info@kinkrooms.co.uk

19. Exercising Your Rights

To exercise a data protection right, please contact:

Email: info@kinkrooms.co.uk

Please explain which right you wish to exercise and provide sufficient information for us to identify the relevant information.

We may need to ask for reasonable information to confirm your identity before fulfilling a request.

We will respond within the time limits required by applicable data protection law.

You will not normally have to pay a fee to exercise your data protection rights, although the law permits fees or refusal in certain limited circumstances.

20. Information Required to Place an Order

Certain information is required for us to enter into and perform our contract with you.

For example, we normally need appropriate contact, delivery and payment information to process an online order.

If you do not provide information that is necessary to process your order, we may be unable to accept or fulfil it.

21. Automated Decision-Making and Fraud Prevention

Our ecommerce, payment or fraud-prevention providers may use automated systems to assess transactions for potential fraud, security threats or payment risk.

Where applicable, such processing is undertaken to protect customers, KinkRooms and payment providers from fraudulent or unauthorised transactions.

Where UK data protection law gives you specific rights in relation to a solely automated decision that produces legal or similarly significant effects, those rights will apply.

22. Children's Privacy

KinkRooms is an adults-only retailer and our adult products are not intended for children.

We do not knowingly seek to collect personal information from children for the purpose of selling adult products.

Customers purchasing age-restricted products must meet the applicable age requirements.

If we discover that we have collected personal information from a child in circumstances where we should not have done so, we will take appropriate steps to deal with that information.

23. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy, security or content of external websites.

If you follow a link to another website, we recommend reviewing that organisation's privacy information.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our business;
• Our website;
• Our service providers;
• The ways in which we process information; or
• Applicable laws and regulatory guidance.

The latest version will be published on our website with its updated date.

Where required, we will bring significant changes to your attention.

25. Complaints

If you have concerns about how we have handled your personal information, please contact us first so that we have an opportunity to investigate and respond.

VIP Room Ltd T/A KinkRooms
Unit E3 Otley Mills
Ilkley Road
Otley
West Yorkshire
LS21 3EE
United Kingdom

Email: info@kinkrooms.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available from the ICO.

26. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

VIP Room Ltd T/A KinkRooms
Unit E3 Otley Mills
Ilkley Road
Otley
West Yorkshire
LS21 3EE
United Kingdom

Email: info@kinkrooms.co.uk